Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both as part of the provision of our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").
The terms used are not gender-specific.
Last updated: July 3, 2026
Table of Contents
Controller
bytes.for.individuals
Michael Palm
Gartenweg 1
21521 Aumühle
Germany
Email Address: datenschutz@bytesforindividuals.com
Imprint: https://gymlog.bytesforindividuals.com/impressum_de.html
Overview of Processing
The following overview summarizes the types of processed data and the purposes of their processing, and refers to the data subjects.
Types of Processed Data
- Inventory data.
- Payment data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta, communication, and procedural data.
- Log data.
Categories of Data Subjects
- Service recipients and clients.
- Interested parties.
- Users.
- Business and contractual partners.
Purposes of Processing
- Provision of contractual services and fulfillment of contractual obligations.
- Communication.
- Security measures.
- Office and organizational procedures.
- Organizational and administrative procedures.
- Feedback.
- Marketing.
- Provision of our online offering and user-friendliness.
- Information technology infrastructure.
- Public relations.
- Business processes and economic procedures.
Relevant Legal Bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR upon which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be applicable in individual cases, we will inform you of these in the privacy policy.
- Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
- Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on Protection against the Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains, in particular, specific regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, the processing for other purposes, and the transmission and automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Note on the applicability of the GDPR and the Swiss FADP: This privacy notice serves to provide information under both the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that due to its broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" (Bearbeitung) of "personal data" (Personendaten), "overriding interest" (überwiegendes Interesse), and "sensitive personal data" (besonders schützenswerte Personendaten) used in the Swiss FADP, the terms "processing" (Verarbeitung) of "personal data" (personenbezogenen Daten) as well as "legitimate interest" (berechtigtes Interesse) and "special categories of data" (besondere Kategorien von Daten) used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss FADP within the scope of application of the Swiss FADP.
Applicability of data protection regulations in the country of residence: In the country where the controller is based, national data protection regulations apply in addition to the General Data Protection Regulation (GDPR).
Security Measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, context, and purposes of processing as well as the varying likelihood of occurrence and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by default.
Securing online connections using TLS/SSL encryption technology (HTTPS): To protect users' data transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and encrypted.
Transmission of Personal Data
In the context of our processing of personal data, it may happen that this data is transferred to or disclosed to other bodies, companies, legally independent organizational units, or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.
International Data Transfers
Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies, or companies (which becomes recognizable by the postal address of the respective provider or if the privacy policy expressly refers to the data transfer to third countries), this is always done in accordance with the legal requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.
This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should there be any changes within the framework of the DPF, the standard contractual clauses will step in as a reliable fallback option. In this way, we ensure that your data always remains adequately protected, even in the event of political or legal changes.
For individual service providers, we will inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).
For data transfers to other third countries, appropriate security measures apply, in particular standard contractual clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General Information on Data Storage and Deletion
We delete personal data that we process in accordance with statutory provisions as soon as the underlying consents are revoked or there are no further legal bases for processing. This applies to cases in which the original purpose of processing ceases to apply or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require a longer retention or archiving of the data.
In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for the prosecution of legal claims or the protection of the rights of other natural or legal persons must be archived accordingly.
Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing activities.
If there are multiple specifications for the retention period or deletion periods of a piece of data, the longest period is always authoritative. Data that is no longer retained for its originally intended purpose but due to legal requirements or other reasons is processed by us exclusively for the reasons that justify its retention.
Retention and deletion of data: The following general periods apply to retention and archiving under German law:
- 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents required to understand them (Sec. 147 (1) No. 1 in conjunction with (3) AO, Sec. 14b (1) UStG, Sec. 257 (1) No. 1 in conjunction with (4) HGB).
- 8 years - Accounting vouchers, such as invoices and expense receipts (Sec. 147 (1) No. 4 and 4a in conjunction with (3) sentence 1 AO and Sec. 257 (1) No. 4 in conjunction with (4) HGB).
- 6 years - Other business documents: received commercial or business letters, copies of dispatched commercial or business letters, other documents insofar as they are of importance for taxation, e.g., hourly wage slips, operating calculation sheets, calculation documents, price tags, but also payroll documents insofar as they are not already accounting vouchers, and cash register strips (Sec. 147 (1) No. 2, 3, 5 in conjunction with (3) AO, Sec. 257 (1) No. 2 and 3 in conjunction with (4) HGB).
- 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (Sec. 195, 199 BGB).
Start of the period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year long, it starts automatically at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships within the framework of which data is stored, the event triggering the period is the time the termination becomes effective or the legal relationship is otherwise ended.
Rights of Data Subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
- Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
- Right to withdraw consent: You have the right to withdraw consents granted at any time.
- Right of access: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
- Right to rectification: You have the right to demand the completion of the data concerning you or the rectification of the incorrect data concerning you in accordance with the legal requirements.
- Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that the data concerning you be deleted immediately, or alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
- Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
- Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
Business Services
We process personal data of our contractual and business partners, such as customers, clients, interested parties, suppliers, and other cooperation partners (collectively "contractual partners"), for the initiation, implementation, and processing of contractual relationships as well as comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.
The processing serves in particular to fulfill our main and ancillary contractual obligations. This includes the provision of the agreed services, any updating and information obligations, the processing of warranty and other service disruptions, the handling of revocations, terminations of continuing obligations, reversals, refunds, as well as the processing of other contract-related declarations and inquiries. Both one-off contracts and ongoing contractual relationships are covered.
In particular, master data such as name, address, and, if applicable, company name, contact data such as email address and telephone number, contract and service data such as subject of the contract, contract duration, order or transaction number, usage and service data, payment and billing data, as well as communication contents and histories are processed. Where necessary, we also process data disclosed or transmitted to us in the context of the execution of an order.
In addition, we process the data to protect our rights and to fulfill legal obligations. This includes, in particular, commercial and tax retention obligations, documentation obligations, and, if applicable, obligations to provide evidence and accountability. Furthermore, processing takes place on the basis of our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as the protection of our business operations and our contractual partners against misuse, endangerment of data, secrets, and other legal interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors, or other vicarious agents, insofar as this is necessary for the execution of the contract or to fulfill legal obligations.
Personal data is only passed on to third parties insofar as this is necessary for the fulfillment of the contract, for the implementation of pre-contractual measures, to safeguard legitimate interests, or to fulfill legal obligations. We will inform you separately about further processing, in particular for marketing purposes, within the framework of this privacy policy.
We inform contractual partners of which data is required in individual cases during data collection, for example in online forms by appropriate marking or in personal contact.
The data will be deleted as soon as they are no longer required for the aforementioned purposes and there are no legal retention obligations to the contrary. Statutory retention periods, in particular under commercial and tax law, may require longer storage. We delete data transmitted in the context of a specific order after completion of the order and expiration of any retention periods, provided there are no further legal or contractual obligations to store it.
The legal basis for processing is Art. 6 (1) (b) GDPR for the implementation of pre-contractual measures and for the fulfillment of the respective contractual relationship, as well as Art. 6 (1) (c) GDPR for the fulfillment of legal obligations. Insofar as the processing is based on legitimate interests, it takes place on the basis of Art. 6 (1) (f) GDPR. Insofar as the processing is based on Art. 6 (1) (f) GDPR, it is carried out to safeguard our legitimate interests in proper and efficient business organization, the internal administration and documentation of business transactions, the enforcement and defense of legal claims, the ensuring of IT and data security, the prevention of misuse and fraud, as well as the economic management and further development of our business operations. These interests exist in particular in guaranteeing secure and legally compliant business operations as well as in maintaining our entrepreneurial capacity to act.
- Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved).
- Data subjects: Service recipients and clients; Interested parties; Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organizational and administrative procedures; Business processes and economic procedures.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
- Online shop, order forms, e-commerce, and service fulfillment: We process our customers' data to enable them to select, purchase, or order the chosen products, goods, and associated services, as well as their payment and provision, delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding, and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is identified as such in the context of the ordering or comparable purchasing process and includes the information required for delivery or provision and billing, as well as contact information in order to be able to hold any consultations; Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
- Agency services: We process our customers' data as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services, and training services; Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Use of Online Platforms for Offer and Sales Purposes
We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy notices, the privacy notices of the respective platforms apply. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.
- Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved).
- Data subjects: Service recipients and clients; Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Marketing; Business processes and economic procedures.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).
Payment Procedures
Within the framework of contractual and other legal relationships, due to legal obligations, or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively "payment service providers"). Payment transactions are carried out exclusively via encrypted connections in accordance with the state of the art, so that the data entered is protected from unauthorized access during transmission.
The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, total, and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative notification of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this, we refer to the terms and conditions and privacy notices of the payment service providers.
For payment transactions, the terms and conditions and the privacy notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information, and other data subject rights.
- Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved); Contact data (e.g., postal and email addresses or telephone numbers).
- Data subjects: Service recipients and clients; Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Business processes and economic procedures.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
Provision of the Online Offering and Web Hosting
We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the contents and functions of our online services to the user's browser or end device.
- Processed data types: Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved); Log data (e.g., log files regarding logins or the retrieval of data or access times); Content data (e.g., text or image messages and posts as well as information relating to them, such as details of authorship or time of creation).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
- Provision of online offering on rented storage space: To provide our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called a "web host"); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- Email dispatch and hosting: The web hosting services we use also include the dispatch, receipt, and storage of emails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of emails (e.g., the providers involved) and the contents of the respective emails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. We kindly ask you to note that emails are generally not sent encrypted on the Internet. As a rule, emails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume any responsibility for the transmission path of the emails between the sender and the receipt on our server; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- STRATO: Services in the field of the provision of information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: STRATO AG, Pascalstraße 10,10587 Berlin, Germany; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz/. Data Processing Agreement: Provided by the service provider.
- WordPress.com: Hosting and software for the creation, provision, and operation of websites, blogs, and other online offerings; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://wordpress.com; Privacy Policy: https://automattic.com/de/privacy/; Data Processing Agreement: https://wordpress.com/support/data-processing-agreements/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider).
Use of Cookies
The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online offerings, as well as the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. To do this, we obtain the users' prior consent, if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about its scope and which cookies are used.
Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g., browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these are permanent and that the storage duration can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also declare an objection to processing in accordance with the legal requirements, including by means of the privacy settings of their browser.
- Processed data types: Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved).
- Data subjects: Users (e.g., website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Presences in Social Networks (Social Media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This can result in risks for users, as it could make it more difficult to enforce user rights, for example.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on usage behavior and resulting user interests. The latter may in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information of the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data in each case and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Processed data types: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., text or image messages and posts as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Communication; Feedback (e.g., collecting feedback via online form); Public relations.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
- Instagram: Social network, enables sharing of photos and videos, commenting and favoriting of posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
Changes and Updates
We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses can change over time and request that you check the information before contacting them.
Business Services
We process personal data of our contractual and business partners, such as customers, clients, interested parties, suppliers, and other cooperation partners (collectively "contractual partners"), for the initiation, implementation, and processing of contractual relationships as well as comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.
The processing serves in particular to fulfill our main and ancillary contractual obligations. This includes the provision of the agreed services, any updating and information obligations, the processing of warranty and other service disruptions, the handling of revocations, terminations of continuing obligations, reversals, refunds, as well as the processing of other contract-related declarations and inquiries. Both one-off contracts and ongoing contractual relationships are covered.
In particular, master data such as name, address, and, if applicable, company name, contact data such as email address and telephone number, contract and service data such as subject of the contract, contract duration, order or transaction number, usage and service data, payment and billing data, as well as communication contents and histories are processed. Where necessary, we also process data disclosed or transmitted to us in the context of the execution of an order.
In addition, we process the data to protect our rights and to fulfill legal obligations. This includes, in particular, commercial and tax retention obligations, documentation obligations, and, if applicable, obligations to provide evidence and accountability. Furthermore, processing takes place on the basis of our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as the protection of our business operations and our contractual partners against misuse, endangerment of data, secrets, and other legal interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors, or other vicarious agents, insofar as this is necessary for the execution of the contract or to fulfill legal obligations.
Personal data is only passed on to third parties insofar as this is necessary for the fulfillment of the contract, for the implementation of pre-contractual measures, to safeguard legitimate interests, or to fulfill legal obligations. We will inform you separately about further processing, in particular for marketing purposes, within the framework of this privacy policy.
We inform contractual partners of which data is required in individual cases during data collection, for example in online forms by appropriate marking or in personal contact.
The data will be deleted as soon as they are no longer required for the aforementioned purposes and there are no legal retention obligations to the contrary. Statutory retention periods, in particular under commercial and tax law, may require longer storage. We delete data transmitted in the context of a specific order after completion of the order and expiration of any retention periods, provided there are no further legal or contractual obligations to store it.
The legal basis for processing is Art. 6 (1) (b) GDPR for the implementation of pre-contractual measures and for the fulfillment of the respective contractual relationship, as well as Art. 6 (1) (c) GDPR for the fulfillment of legal obligations. Insofar as the processing is based on legitimate interests, it takes place on the basis of Art. 6 (1) (f) GDPR. Insofar as the processing is based on Art. 6 (1) (f) GDPR, it is carried out to safeguard our legitimate interests in proper and efficient business organization, the internal administration and documentation of business transactions, the enforcement and defense of legal claims, the ensuring of IT and data security, the prevention of misuse and fraud, as well as the economic management and further development of our business operations. These interests exist in particular in guaranteeing secure and legally compliant business operations as well as in maintaining our entrepreneurial capacity to act.
- Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved).
- Data subjects: Service recipients and clients; Interested parties; Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organizational and administrative procedures; Business processes and economic procedures.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
- Online shop, order forms, e-commerce, and service fulfillment: We process our customers' data to enable them to select, purchase, or order the chosen products, goods, and associated services, as well as their payment and provision, delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding, and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is identified as such in the context of the ordering or comparable purchasing process and includes the information required for delivery or provision and billing, as well as contact information in order to be able to hold any consultations; Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
- Agency services: We process our customers' data as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services, and training services; Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Use of Online Platforms for Offer and Sales Purposes
We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy notices, the privacy notices of the respective platforms apply. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.
- Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved).
- Data subjects: Service recipients and clients; Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Marketing; Business processes and economic procedures.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).
Payment Procedures
Within the framework of contractual and other legal relationships, due to legal obligations, or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively "payment service providers"). Payment transactions are carried out exclusively via encrypted connections in accordance with the state of the art, so that the data entered is protected from unauthorized access during transmission.
The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, total, and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative notification of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this, we refer to the terms and conditions and privacy notices of the payment service providers.
For payment transactions, the terms and conditions and the privacy notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information, and other data subject rights.
- Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved); Contact data (e.g., postal and email addresses or telephone numbers).
- Data subjects: Service recipients and clients; Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Business processes and economic procedures.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Fulfillment of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
Provision of the Online Offering and Web Hosting
We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the contents and functions of our online services to the user's browser or end device.
- Processed data types: Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved); Log data (e.g., log files regarding logins or the retrieval of data or access times); Content data (e.g., text or image messages and posts as well as information relating to them, such as details of authorship or time of creation).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
- Provision of online offering on rented storage space: To provide our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called a "web host"); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- Email dispatch and hosting: The web hosting services we use also include the dispatch, receipt, and storage of emails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of emails (e.g., the providers involved) and the contents of the respective emails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. We kindly ask you to note that emails are generally not sent encrypted on the Internet. As a rule, emails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume any responsibility for the transmission path of the emails between the sender and the receipt on our server; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- STRATO: Services in the field of the provision of information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: STRATO AG, Pascalstraße 10,10587 Berlin, Germany; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz/. Data Processing Agreement: Provided by the service provider.
- WordPress.com: Hosting and software for the creation, provision, and operation of websites, blogs, and other online offerings; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://wordpress.com; Privacy Policy: https://automattic.com/de/privacy/; Data Processing Agreement: https://wordpress.com/support/data-processing-agreements/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider).
Use of Cookies
The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online offerings, as well as the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. To do this, we obtain the users' prior consent, if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about its scope and which cookies are used.
Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g., browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these are permanent and that the storage duration can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also declare an objection to processing in accordance with the legal requirements, including by means of the privacy settings of their browser.
- Processed data types: Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, persons involved).
- Data subjects: Users (e.g., website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Presences in Social Networks (Social Media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This can result in risks for users, as it could make it more difficult to enforce user rights, for example.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on usage behavior and resulting user interests. The latter may in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information of the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data in each case and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Processed data types: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., text or image messages and posts as well as information relating to them, such as details of authorship or time of creation); Usage data (e.g., page views and duration of visit, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Communication; Feedback (e.g., collecting feedback via online form); Public relations.
- Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further notes on processing operations, procedures, and services:
- Instagram: Social network, enables sharing of photos and videos, commenting and favoriting of posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
Changes and Updates
We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses can change over time and request that you check the information before contacting them.
Definitions of Terms
In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are intended primarily for understanding.
- Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar associations. This data may include, among other things, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unambiguous association and communication.
- Content data: Content data includes information generated in the course of creating, editing, and publishing content of all kinds. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates
- Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses, and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
- Meta, communication, and procedural data: Meta, communication, and procedural data are categories containing information about the way data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include information on file size, creation date, the author of a document, and modification histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the people involved, timestamps, and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used for tracking and reviewing operations.
- Usage data: Usage data refers to information that records how users interact with digital products, services, or platforms. This data encompasses a wide range of information showing how users use applications, which features they prefer, how long they stay on certain pages, and the paths they navigate through an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information, and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used for analyzing system problems, security monitoring, or generating performance reports.
- Controller: A "controller" is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
- Processing: "Processing" is any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, be it collection, evaluation, storage, transmission, or deletion.
- Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged, or sold. This category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, cancellation rights, renewal options, and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
- Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is of crucial importance for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction dates, verification numbers, and billing information. Payment data can also contain information about payment status, chargebacks, authorizations, and fees.
Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke